Building
Olyve
Operations software for service businesses. Clients, visits, estimates, invoices, and inbox — so field teams are not running the company from a group chat.
Product builder
I make software for operators.
I design and ship tools that keep real work organized — clients, schedules, billing, and the inbox in between. Placeholder line: this intro will get sharper once we write the one-sentence pitch together.
About
Who I am
I’m an engineer who’s spent the last 18 years doing exactly what I love: solving problems, building products, and using technology and automation to make ideas real.
My career has been shaped by e-commerce and strengthened by leadership roles in large organizations, where I’ve led teams, shaped engineering culture, and helped bridge the gap between developers and stakeholders. I’ve had the privilege of contributing to companies like Intuit, Microsoft, Adobe, and Nestlé, gaining a deep understanding of how great products, and great teams, are built.
Beyond work, I’m the proud father of two beautiful boys, and a passionate believer in the power of AI to transform the way we create, collaborate, and innovate.
Now
What has my attention
Studio
Axial Motion
The company behind the products. Home for Olyve, Linkflow, Today, and whatever we ship next. Placeholder: add a one-line studio thesis.
axialmotion.comPractice
AI, every day
Not a side interest. I use it to write, review, and shorten the path from an idea to something running.
Work
Selected products
Three products. The copy here is a first pass — we can turn each into a short case study later.
Olyve
The operating system for a service business.
Placeholder: the problem (jobs live in texts, calendars, and invoices), the bet (one system of record for the field), and the current stage (private beta).
getolyve.comLinkflow
Referral programs without the spreadsheet.
Placeholder: companies create programs, customers get unique links, conversions get tracked. Live at linkflow.link.
linkflow.linkToday
Three goals. That is the whole day.
An app for tracking daily goals, built around one rule: there should be only three main goals per day. Notes as you go, a calendar of past days, and larger goals you can break into subtasks and pull onto today.
today.andybotero.comApproach
How I like to build
-
01
Start from the job, not the screen.
Placeholder: a visit, an invoice, a missed call. The product should make that job shorter, not add another dashboard.
-
02
Ship something an operator can use on Monday.
Placeholder: fewer settings, more defaults. If it only works in a demo, it is not done.
-
03
Keep the surface small.
Placeholder: one place for the work. Inbox, calendar, and money should talk to each other.
Notes
Thinking out loud
Placeholder posts. We can replace these with real writing, or drop the section if you would rather keep the site quiet.
Operators do not need another dashboard.
A short note about why most “all-in-one” tools still feel like five apps stacked together.
The calendar is the product.
If the day is wrong, nothing else matters. Placeholder for a piece on scheduling as the source of truth.